Stephanie

Senior Creative Designer& Art Director
12+ yearsFashion, property, construction, education, branding, freelance
SEV StudioIndependent studio, est. 2013
SydneyAustralia
About

I’m Steph, a Senior Creative Designer. I work across fashion, property, branding and education. I love all things art, design and creative direction.

Work(34)

Seven areas of practice. Videos play silently as you scroll.

Graphic Illustration(05)

Line work, characters and campaign illustration.

InStitchuSeasonal menswear campaign

Hand-drawn floral line work layered over campaign photography, carried across web, social and racing-season promotion.

Fashion
Line illustration · Web · Social

Our ShoutCommunity flyer for Coronation

Hand drawn character illustrations for a free-coffee thank-you to neighbours affected by road closures during construction.

Property & construction
Character illustration · Print

Carly CoOffice wall graphic

A large-format brand illustration for Carly Co’s office: ribbon roads in the brand colours winding past buildings to the car.

Brand
Illustration · Environmental

Downer GroupCharacter illustration set

A friendly, flat character system for Downer’s digital and onboarding material: workers across roles, each holding the task the screen explains.

Infrastructure
Character illustration · Digital

One-line AustraliaBushfire tribute

Drawn while the bushfires were burning across Australia: kangaroos, koalas, kookaburras and firefighters in continuous line work, together forming the map, with a heart for Tasmania. Shared as a tribute to the firies and wildlife, the post went viral.

Line illustration
Social · Viral post

Brand & Design(04)

Identities, print suites, signage and packaging.

LillianErskineville residences for Coronation

Sales collateral for a luxury residential launch: three brochure editions for terraces, apartments and penthouses, plus large-format site hoardings.

Property
Brochures · Hoardings · Print

Bentley Rd.Interior design studio, Sydney

A complete identity for a boutique interiors studio: logo, stationery and a responsive website, kept quiet and warm to match the work.

Interiors
Branding · Logo · Web design

CanopyLuxury townhouses, Crows Nest

Named the development and designed its cloth-bound sales brochure: dark and tactile, with a foil-stamped cover.

Property
Brochure design · Naming · Placement

Fuzzy FortsOwn venture

Two friends and I created Fuzzy Forts: an eco-friendly range of modular panels that slot together into forts, houses and toy storage. I created the name, logo, brand, product styling and the ecommerce website.

Kids & homewares
Brand · Logo · Product · Website

Video & Motion Editing(04)

Launch films, social cuts and animated loops.

Nation Q1 2026Quarterly hype reel

Property
Edit · Motion type

Coronation 2025Year wrap-up

Property
Edit · Motion type

InStitchu WomenswearSocial ad

Fashion
Edit · Type

Archer & AlbertDisplay suite reel, Chatswood

Property
Edit

Photography & Videography Direction(02)

Shoots I’ve art directed, from brief and casting to the final frame.

AlonzaBrand launch

I designed the clothing and directed the launch shoot and film: warm, sun-washed stills and a launch film shot in a Mediterranean-style village.

Fashion
Photo & video direction · Clothing design

Lay of the LandInStitchu Autumn Winter campaign

A country-estate campaign film for InStitchu’s autumn–winter tailoring. I assisted with art direction and styled the looks for the film and stills.

Fashion
Assistant art direction · Styling

Hyperrealism Illustration(06)

Hand-drawn commissioned artworks that take 10+ hours each, built up in several layers of pencil on paper.

Blazers jerseyColoured pencil
Jeff Koons Balloon DogColoured pencil
Boxing glovesGraphite
KAWS FigurineColoured pencil
Paint tubeOil paint
KAWS Figurine 2Coloured pencil

AI Generation(08)

Cinematic AI video for property, hospitality and lifestyle marketing.

AI video loopsAdobe Firefly · Veo

Prompted and art-directed eight-second loops: animated renders, hotel dining, sunset timelapses and lifestyle scenes, made to sit alongside real photography in campaigns.

Property · Hospitality
Prompting · Art direction
Infinity poolCity skyline at dusk
Oyster serviceBoutique hotel dining
Residential towerGolden-hour flyover
Heritage precinctChurch and tower at dusk
Penthouse suiteSunset timelapse
Long lunchLifestyle loop
Living roomSubtle interior animation
Rooftop poolAnimated from a still

Random Bits(05)

Side projects, one-offs and everything in between.

InStitchu storefrontWatercolour illustration
White reliefMixed media
Archer & Albert inviteEmail design
NBCS Building Our VisionEducation publication
FOURPL expo standExhibition design
Practice

Twelve years across fashion, property, construction, education and brand work, in-house and freelance. I direct shoots, edit motion, build brands and use AI generation to take ideas further, from concept to the last print file.

Alongside client work I paint. The hyperrealism shapes the commercial work: light, material and detail that make something feel real.

FashionLookbooks, campaigns, social, digital & print
Property & constructionLaunches, brochures, signage, digital & print
EducationProspectus, identity, campaigns, digital & print
Branding & freelanceSEV Studio, est. 2013

Let’s talk

Emailstephemccauley@gmail.com
Instagram@stephanielyse ↗
LinkedInStephanie McCauley ↗